No.1 ranking for HSV/HRT website

Published: 11 April 2002

Pictured: HSV.

Not content to simply dominate the opposition in the V8 Supercar series and the high performance car market, HSV/HRT are also dominating its opposition in cyberspace. The ever increasing popularity of the HSV/HRT website - www.hsv.com.au - has seen it burst clear of the pack to take the number one ranking in the Automotive Manufacturer category.

Announced by Hitwise, a respected independent organisation providing real-time competitive intelligence services, the No.1 website ranking is based on the number of user visits www.hsv.com.au received (during the quarterly period 1st January - 31st March 2002) measured against its peers.

The road to the top began in mid 2001 when HSV/HRT took the bold step of appointing a specialist in-house 'webmaster' to spice up the website and oversee its day-to-day operation. Since its revamp and relaunch in late 2001 the website's ranking has skyrocketed from 27th to the coveted No.1 position and now regularly attracts almost 600,000 hits per week.

"The popularity of the site highlights just how passionate and loyal HSV/HRT fans are," says National Sales & Marketing Manager, Mark Behr. "Every day we receive literally hundreds of emails that range from simple compliments to overwhelming expressions of support and encouragement. In return we've tried to create a website that's as user interactive as possible with special touches such as User Polls and Q&A/Pitpost feedback which allows our large audience to get involved. Our aim is not only to provide the most up to date news and information but also to strengthen the link between the team and its many fans."

Enhancements to the website continue to appear virtually on a daily basis. For instance the newly released high performance online shop, dubbed the 'Lions Den', now makes it simple for fans to browse through and purchase their favourite HSV/HRT merchandise. Elsewhere on the website, there's an HSV crossword to test your knowledge and a virtual reality tour through the inner workings of the HRT workshop.

During V8 Supercar rounds fans can log onto www.hsv.com.au and keep up to date with live online race updates complete with commentary. A perfect example of the website's attention to detail is the hi-tech audio recordings currently being made to reproduce the authentic V8 engine growl that HSV/HRT fans love.

Clearly it's a formula that gets HSV/HRT fans revved up and, in return, they've given the site a big thumbs up. "We'd like to think that the same dedication that leads to HRT's on track success is also reflected in our off track success and the website's No.1 ranking is a wonderful indication of that," explains Mark Behr. "It's really a fantastic credit to our loyal fans and I'd like to thank them wholeheartedly for their ongoing support."

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