New export deal for Holden Special Vehicles

Published: 26 November 2010

Pictured: New export deal for Holden Special Vehicles

Australia’s high performance car manufacturer, Holden Special Vehicles, is pleased to announce that it has launched a new export drive with Harvest Automobiles of Singapore.

Harvest Automobiles will retail HSV vehicles in the Singaporean market, and the launch has been 18 months in the planning.

In announcing the export opportunity HSV’s Managing Director, Phil Harding said;

“This is really exciting for a couple of reasons. Firstly, it shows that we are beginning to overcome the export challenges that came about as a result of the GFC – people are becoming more confident around starting new business ventures. Secondly, it shows that a home grown performance vehicle can find niche markets in a variety of international settings.”

Phil Harding added that he believes the new E3 range has reached a new level of specification that makes it attractive in international markets;

“The request from Harvest is for the highest specification possible. With the recent launch of E3 we are pleased that our exceptional list of features are now able to meet the demands of this new customer base. In addition, all the vehicles heading for Singapore will all be fully optioned with our SV enhancements,” he said.

Harvest Automobiles’ new world class showroom is located at 3 Leng Kee Rd., the established heart of Singapore’s premium automotive trade. In targeting HSV, Managing Director of Harvest Automobiles, Daniel Au said;

“I have long been familiar with Holden Special Vehicles, and when we were looking at expanding our line-up of brands I felt it was a great opportunity. I am very confident that the car culture of Singapore will be very excited about this niche offering, and I have already sold my first allocation of vehicles.”

In respect of the number of vehicles he expects to sell in his first twelve months, Au is playing his cards close to his chest;

“For the first 12 months it will be all about getting the brand established and delivering great service. We believe there is significant scope to grow as long as we deliver a premium sales and service experience. Our clients know HSV is a niche vehicle, and expect the special attention that comes with this type of purchase. We are gearing ourselves up to deliver,” he said.

The launch will be punctuated with a Gala Event at Singapore’s Changi Exhibition Centre, adjacent to Changi Airport, which will be attended by Australia’s High Commissioner to Singapore, Mr. Doug Chester.

Darren Bowler, General Manager of Sales for HSV, who established the new relationship said;

“We have been working for 18 months to bring this to fruition and it is sure to be a fantastic launch. We have taken the opportunity to launch the brand properly in the Singaporean market, and we are excited by the support from the Australian High Commissioner and his staff, as well as the world class facility that the Changi Exhibition Centre represents.”

Bowler also added;

“We will kick-off with the launch evening, and the following day we will be conducting driver training and V8 Supercar passenger rides on our purpose built track at the Changi Exhibition Centre. With Garth Tander and Greg Murphy supporting, our Singaporean guests will get a real understanding of what the HSV brand is all about.”

The HSV vehicles will be on display in Harvest’s new world class showrooms from Monday, 29th of November.

New export deal for Holden Special Vehicles

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